Go-Ahead Singapore Appoints Advertising and Commercial Partner
12 August 2016, Singapore - Go-Ahead Singapore today announced that it has appointed Moove Media as its advertising and commercial partner.
Moove Media’s contract with Go-Ahead Singapore will commence on Sunday 4 September 2016 and run for a period of five years. Under the contract, Moove Media will be responsible for bus advertising on Go-Ahead Singapore’s fleet of approximately 400 buses. Moove Media will also manage commercial properties and advertising spaces at Pasir Ris and Punggol bus interchanges.
Catherine Booth, Operations Director, Go-Ahead Singapore, commented: “Moove Media is a prominent player in the Out-of-Home (OOH) industry, with extensive experience and track records. It has a strong reputation for providing effective OOH advertising solutions. Moove Media shares the same commitment to high standards as us, and we believe that advertisers, tenants and event organisers will benefit from their expertise. We have already received queries from parties interested in our advertising and event spaces and believe that demand will increase. Moove Media is well placed to meet this demand.”
Jayne Kwek, Chief Executive Officer, Moove Media added: "Moove Media is pleased and honoured that it has been appointed Go Ahead's exclusive advertising partner and awarded a five-year bus and bus interchange advertising contract, which includes the management of commercial properties in Pasir Ris and Punggol bus interchanges. This is testament to Moove Media's success, reputation and credibility in the OOH industry. With this partnership, we look forward to continue offering creative and engaging OOH campaigns to all advertisers."
Go-Ahead Singapore will operate 24 public bus services from early next month, with a 25th to follow in 2017. 13 services will commence on Sunday 4 September 2016, with an additional 11 from Sunday 18 September 2016.
Managing Director of Go-Ahead Singapore, Nigel Wood, and Operations Director of Go-Ahead Singapore, Catherine Booth, at the contract signing with Chief Executive Officer of Moove Media, Jayne Kwek and VP of Operations & Development of Moove Media, Choo Teck Chuan
For media queries, please contact
Corporate Communications Manager
Tel: 6384 7169
Newgate Communications, For Go-Ahead Singapore:
Pamela Choo Jean Li
Tel: 6532 0606 Tel: 6532 0606
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About Go-Ahead Singapore
Go-Ahead Singapore is a new bus operating company devoted to delivering safe, reliable and friendly services for commuters in Singapore. From September 2016, it has begun operating 24 bus routes and another one from 2017 in the Loyang district for a period of five years under the new Bus Contracting Model. These services will operate out of the Loyang Bus Depot, and serve areas including Pasir Ris, Punggol, Changi, Tampines, Bedok and Sengkang. In addition, Go-Ahead Singapore will manage the Pasir Ris and Punggol bus interchanges.
Go-Ahead Singapore is a subsidiary of The Go-Ahead Group plc, one of the UK's leading public transport providers with more than a billion passenger journeys made on its services each year.
About Moove Media
Moove Media Pte Ltd is the advertising arm of ComfortDelGro and has been in operation since 2005. In Singapore, Moove Media offers an integrated outdoor advertisement platform on SBS Transit buses and interchanges, rail (North East MRT line, Downtown MRT line, Sengkang and Punggol LRT line), Comfort and CityCab taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide. Moove Media also offers transit advertising in Sydney, Australia.