Go-Ahead Singapore collaborates with the Children's Cancer Foundation (CCF) to raise close to $10,000 for its beneficiaries
18 June 2018 - Go-Ahead Singapore's second annual Hair for Hope satellite event raised close to $10,000, with more than 50 employees and commuters participating. Many also purchased merchandise and made donations at a booth set up by the CCF team.
Go-Ahead Singapore (GAS) began its involvement with the CCF in 2017 when it rolled out its Corporate Social Responsibility (CSR) plan, comprising workplace and community-based initiatives towards improvement of the community.
Firmly believing in CCF's cause of improving the quality of life for children impacted with cancer and their families through the enhancement of their emotional, social and medical well-being, GAS participated in its first Hair for Hope satellite event last year. Hair for Hope is CCF's signature fundraising event which serves to raise funds and awareness of childhood cancer.
This year, the event was held at Punggol Bus Interchange on 8 June where both staff and the public were welcome to participate. Response was encouraging with 30% of participants being members of the public, an increase from 10% last year.
Through the course of this event, we have met teenagers and families alike, who took part in the head-shaving event as a show of support and comfort to children suffering from the illness. To demonstrate that they are not alone, as they lose their hair whilst undergoing treatment.
A participant shared with us that her family of three shaves their head in a Hair for Hope event every year, choosing to join ours this year due to its venue proximity and quieter crowd.
We are humbled to have been able to contribute in this capacity and raise a total of $9676 for the CCF beneficiaries.
Andrew Edwards, Managing Director at Go-Ahead Singapore, thanked all participants for playing a part in raising awareness of childhood cancer and emphasised continued advocacy towards CSR efforts.
Above - Members of the GAS team before commencing the morning's event
Above - The first two shavees